Keeping it Simple

Welcome, to my blog everyone! This is Chris Teague brining you Marketing and Perspective, a story telling blog of marketing strategy and creative work in-use. As you know from last week's post, I am excited to be back sharing creativity, innovation, and perspective for marketing in today's chaotic world!

Today, I was running (boy, was I struggling too) and passed a cool ad. The ad was actually right below my feet, and I noticed it better this evening as my wife and I took our stroll with the dog. The ad was written in sidewalk chalk, which turned on the creative juice machine in my head inspiring me to paint this story for each of you. My first thought was, "Wow! This is totally cheap, and I bet I could throw some sort of sustainability justification for choosing sidewalk art as a means of advertising for my clients." Not to be guilty of greenwashing, but there are eco benefits to using chalk and a sidewalk: chalk washes away, few materials required, minimal energy use, and cost savings. Okay, this isn't a "go green" message, so let's get back to coolness of being creative.

As my creative juices began to bubble inside of my volcanic mind, I did what any digital media age person would do, I Googled sidewalk chalk and came across this cool video to share. Well, I will say it is kind of cool, but the music can definitely use some help. Anyway, check the video out and enjoy!

Sidewalk Chalk Marketing from Marty Booth Hodges on Vimeo.

Take care and be at peace!
Chris Teague