Welcome to my blog!
I am Chris Teague; author of this blog, family man and marketer. This blog is my personal marketing journal of activities, thoughts and interviews.
Today, I met with a client for lunch at a local hot spot, the Red Pig. Our lunch went really well. We discussed planning for a new campaign to launch the client's product in a few locations, and enjoyed a nice meal. As you may have guessed, the Red Pig is a barbeque restaurant, but like any other successful business, the restaurant has a diverse menu that caters to those non-pork or beef eating individuals. Though the food was great, I was more impressed by the restaurant's ambiance of a "personal touch."
When I walked in the door, a man in a purple shirt walked up to me and shook my hand. He looked me in the eye and welcomed me to the restaurant. Now, I knew that this man was the owner, so I really didn't think much about him shaking my hand. However, while I was having lunch, I noticed that the owner greeted everyone at the door. A thought then hit me: "What a great way to promote community and create a sense of belonging." Talk about hitting on one of Maslow's Hierarchy of Needs!
How can you take this story and apply it to your marketing? I hope that you have learned customer service can be done, or created, easily. Next time that you travel to Johnson City, you know that you are welcome at the Red Pig. Oh yeah... I also discovered that the owner wears a purple shirt everyday! Now, that is some brand consistency!!
Be great today!
Your friend,
Chris Teague- A marketing guy that helps companies reach new levels
No comments:
Post a Comment