Hello everybody! I have been out of commission this week due to a cold that I just can't seem to get rid of at the moment. I know it's no excuse, but my writing has suffered as much as my nose. However, I wanted to write something before you take off on your Christmas break (if you haven't already). Today's post is all about marketing the season and selling stuff.
It seems to me that when the holiday marketing campaigns begin, the art of selling the season begins. Have you noticed how the holiday season tends to pull at your wallet or purse? Everyone of us has either been caught up in this seasonal marketing stuff or we know someone who has. Don't you feel a bit obligated to go out and by the latest and greatest gift for someone special? Be honest, there is a little voice in your head telling you to buy into the season.
Now, look at the marketing messages that go into the holiday season, and think about their effectiveness in shaping the way you and I think, act and behave. Do you lose your patience in line? Do you feel rushed to get somewhere? Did Sandy really need a dish set? All of this art, selling the season, is marketing at its best. You can feel it... Merry Christmas!
Your friend,
Chris Teague- a marketing guy you will enjoy working with
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