Simple Marketing Project: 3 Steps to Insightful Information

Hello, and welcome to my blog! I'm Chris Teague, and my blog is a daily online journal of what I experience in marketing. The purpose of this blog is to be a resource of information, so there will be featured marketers on this blog along with my insights.

Well, let me say that this is the second offical week of my blog, and I am stoked! I did not blog last Friday or yesterday, so please forgive me... Are you ready to read three simple steps to marketing that you can implement right now? Here they go...

Step 1: Take down notes everyday for three weeks on the types of customers you have, or the types of people you interact with in regards to your business. Make sure you pay attention to the types of clothes people wear, the mannerisms they use in conversation and listen carefully to everything that they say.

Step 2: After doing step one for three weeks, review your notes. Look for any similarities shared among the people you observed for the prior three weeks. Read over the topics of conversation you had and focus on key things that people said regarding your business.

Step 3: Write down the similarities you noticed during step two along with the key topics of conversations you heard as well during the previous step. You will need these notes for future advertising copy, but for now, you can do the following: Write a simple "Thank you" letter to each person you have notes on, mentioning one thing you liked about what they were wearing, what they said or how they interacted with you.

While the three steps above are easy, and really require little work, they are effective. First, you are able to capture important observational data about your customers. In corporate jargon, we call this, "Consumer Insight." Next, you are able to personalize messages to people you interact with by having a visual reference of someone's visit. Lastly, you are able to begin drafting advertising copy for future promotions based on what you have heard directly from your customers, which is also called "Marketing Research." Wow! You have just completed some expensive research for the cost of nothing more than your time. Good work!

Be great today!

Your friend,
Chris Teague- That marketing guy who understands your business model...