Snowmen and Marketing

Hello everybody!

Welcome to another addition of my blog. I'm Chris Teague, and you are reading all about my marketing journey. This is a brand new blog, and I am on my third post today. I started off thinking I was going to only post once a month, but I am learning so much that once a month will not suffice, so here I am with daily posts. Well, now that all of that introductory stuff is out of the way, it's time to present today's topic, Snowmen.

What do Snowmen have to do with marketing? If you haven't guessed it by now, I will help you out. While driving along one snowy day, I noticed children outside building snowmen in front of their houses. I saw these children smiling, and they really seemed like they were having a good time. Suddenly, a thought hit me: "I should have one of my clients send their employees out to build snowmen today!" Now, I realize this sounds like a crazy idea, but I can support my thinking, so keep reading.

I grabbed my cell phone, called my client and told them I had an idea to help create instant attention for their retail business. The client's business was not located near the mall, nor was it really located downtown. However, the client was on a well-traveled street that was a connector to the main strip, so we always created various marketing tactics to grab a driver's attention. This snowy day was going to be another addition to stopping traffic, or I should say, increasing traffic.

Fast forward a bit, now I am at my client's business telling them that their employees should go outside and build snowmen. I then instructed them to put the various items the store sold on the snowmen to add some decoration. At first, my client told me I was a bit crazy, and I happily agreed. However, I reminded the client that they would be the first busines to build a snowman on that snowyday, and that we would call the press for instant news! The client loved the idea, and off to building snowmen (and women) everyone went.

Let's just say that things really worked out well on that snowy day for my client! Not only did people stop in to see what was new at my client's business, the local news ran a story about the client and their sales were far better than expected for a snowy day. I hope you have learned a bit of how to make the most of your marketing opportunities everyday, even on snowy days. Tune in tomorrow for another marketing post by me, Chris Teague.

Cheers!
Chris Teague- He is that marketing guy you talk about...